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In 2014 we jumped at an opportunity to double the size of the store by knocking through and the store today falls 30m down the street from the corner of Gertrude St. and Gore St. The space is always changing, part store, part gallery, part showroom, presenting the work of the studio and enabling collaborations with exciting brands, artists, Indigenous Arts Centres… Their presence energises us and the space. A dynamic calendar of artist talks and exhibitions sets the store as the accessible creative counterpoint to
the studio.

Gertrude Street has long been Melbourne’s home for artists, edgy galleries, lively bars and clubs. Today it’s still an artist’s street but has grown to embrace independent fashion and design as well as cutting edge cafe’s and restaurants. It’s now a thriving inner city hub beloved by locals, interstate and international visitors alike.

The first owners of the Fitzroy area were the Woiworung. Fitzroy became Melbourne’s first suburb and smallest municipality, when it was separated from the City of Melbourne in 1858. Dispossessed of their lands, Indigenous groups began to gravitate to Fitzroy, and in particular Gertrude Street, where they stayed and made their own. Later, Southern European, Middle Eastern and Asian immigrants have all used Fitzroy as a staging post on their journey to the suburbs. Today Fitzroy is still the most multi-cultural of Melbourne’s inner city suburbs.


Public Transport

Tram 86 to corner of Gertrude and Smith Street or tram 11 to corner of Gertrude and Brunswick Street.

Bicycle friendly

A bicycle rack outside provides parking just outside the front door, or welcome to bring in store. 

Car parking 

On-street parking is available on Gertrude and Gore Street. Designated disabled parking is available opposite the store on Gertrude Street.

Store Opening Hours

Our store is open Monday to Saturday 10:00am till 5:30pm and Sunday 11:00am till 5pm.

Check Instagram for updates on public holidays.

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