artwork - homewares - furniture - fashion
Stewart you seem to have an incredible range of product ideas, from curtains to the artplay sets to the seven way dress, why such a wide range?
Yes, I think that’s something I’d like to be able to understand one day too. I think I like developing new products and collectively we are pretty good at it, so I guess we gravitate to what we really enjoy and hopefully that enjoyment and enthusiasm comes across in the products.
Although I love moving on to the next project I’m aware we need to find strategies to grow and develop established standards like our men’s t-shirts, bed linen etc. so the drive to create new products ends up driving the search for new retail opportunities, which I think is quite healthy.
