men’s T redux – ( buy better, buy less )

The Christmas spirit has fired up at the studio and finally, the gift of Stewart Russell’s super limited edition Men’s T’s are back. Brilliant ideas, very funny, challenging and beautiful.

So the quiet rhythm of t-shirt artisanship once more graces the studio, pushing the carousel to it’s limits – finally through the baker, on to a hanger and whisked off ( still warm ) to the Gertrude St store.

A ‘sneak preview’ of these happenings has been caught merely as proof of such a long anticipated production. Meanwhile the rest of us are found loitering a second or two longer than needed as we pass him, quietly hoping for some minor misprint so we can tuck one under an arm and award it to a loved one.

I now understand why Stewart’s T shirts have been spared the ignominy of light weight pastiche – the production values are far too scary.

It’s been a bit of a moral challenge choosing the base fabric for the new spacecraft T. We couldn’t bring the men’s T back in a half hearted way. The fabric must have structural & moral fortitude, but the quality of the design is the real key to the new psychology – buy better, buy less.

It’s a proud moment for the studio when you’re stopped in the street and beseeched to make Stewart see sense in getting on with a new men’s T. The chap wearing the favourite shirt (bought seven years ago), still being worn regularly but surely it can’t last for ever?

The quandary is getting something that has environmental and humanitarian integrity. It needs to be extraordinary and it needs to be really long lasting. We’ve alighted on a fabric that is 70% Bamboo 30% Organic Cotton & Fair Trade. Not because we want to put these labels all over what we do, but because surely this ought to be the base line for any production as we approach 2012.

We’ll keep posting the designs as they come through. Just sixteen Honey Eater t-shirts ever made ( 3 small, 5 medium, 5 large and 3 extra large ) 16 in the world and some of them will be in store this weekend !

- Stewart casually mentions that David Beckham owns a spacecraft t-shirt.

 

This entry was posted in fashion, Gertrude St store. Bookmark the permalink.

One Response to men’s T redux – ( buy better, buy less )

  1. John says:

    Thank you, I’m obsessed all over again. I think I know the guy who stopped you in the street.
    Any chance that the Rooster, False Prophet will make a comeback. I passed up the chance of getting one and have regretted it ever since. My brother swears he saw Wayne Carey wearing one, irony or comedy ?

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>